New eBook out now! – “Moringa City Professional Sales & Marketing – Series 1”

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Selling
moringa
without a plan
wastes both
your product
and your time.

Keep reading to see how
you can buy our latest eBook.

About the Book

What You Will Learn & Master

The Insurance Logic. Learn to position moringa as a wellness policy, not just a product, so customers see it as something they need rather than something they might try.
The Green Standard. Apply the Triple-S Test consistently, so every batch that leaves your hands meets the same mark of quality.
Network Power. Follow a structured blueprint for mentoring outgrowers, so your supply grows alongside your reputation.
Compliance Mastery. Prepare your business for US, EU and UK market standards, so international doors stay open rather than closed.
The 20-Step Sales System. Build the daily discipline that moves inventory from farm to global markets, one deliberate step at a time.

This Book Is For:

The Small-Scale Grower, ready to transition from local markets into international opportunities.
The Diaspora Investor, building a structured, remotely managed agribusiness from wherever they are in the world.
The Professional Broker, who needs to verify and distribute high-quality inventory systematically.
The Visionary Entrepreneur, who wants to move beyond selling a crop and start building a brand.

What’s Inside

Part 1: Welcome & Introduction.
Meet the founder and the story behind Moringa City before you dive in.

Part 2: The Architecture of Quality.
Build the salesman’s mindset and understand the market tiers that separate the amateurs from the professionals.

Part 3: Strategic Marketing Positioning.
Learn to find your priority customers and price with the seasons, not against them.

Part 4: The Execution.
Master placement, packaging and the digital tools that turn interest into orders, day after day.

Part 5: Scale & Biochemical Dominance.
Take your systems from steady income to genuine market dominance.

Part 6: The Salesman’s Toolkit.
Keep the trackers, cheat sheets and checklists close at hand, for the days you need them most.

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About the Author

Joshua Harunah is a career salesman, Moringa Business Advisor, author, marketing strategist, and Founder of Moringa City and Africa Moringa Hub (AMH ONLINE).

His foundation was built through Opoku Ware School and Sunyani Technical University, followed by higher educational studies and corporate sales experience in South Africa. He progressed from Telesales Agent to Team Leader across Bloemfontein, Pretoria, and Johannesburg, developing strong expertise in sales leadership and customer engagement.

He later gained experience with global wellness companies including GNLD, Herbalife, and Tianshi, and also led life insurance sales in Northern Ghana before dedicating his focus to the moringa industry in 2015.

Today, he bridges agriculture, research, and commercial markets. As Online Coordinator of AMH ONLINE, he connects moringa stakeholders across 44 African countries and has mentored over 89 moringa entrepreneurs.

He further transitioned into media sales (Radio) in 2020, where he continues to build strategic marketing partnerships while advancing the moringa industry across Africa.

Joshua with moringa tree

Get the Book

FAQ

How do I get the eBook after I pay?

You’ll see a download link on your customer dashboard straight after payment, and we’ll also email the PDF to you. Check your spam folder if it doesn’t land in your inbox within a few minutes, and get in touch with your order number if you’re still stuck.

Do I need farming experience to use this guide?

No. This book is written for anyone selling into the Moringa Economy, whether you’re a grower moving into export markets or a broker verifying inventory. The systems inside work regardless of where you started.

Is this a one-off purchase or part of a series?

Series 1 covers sales and marketing from the ground up. Further volumes are planned, so this is your foundation.

Product Details

Format: PDF eBook, A5.
Pages: [TBC once final layout is confirmed]Price: $25.00
Publisher: NettieBee Designs, Australia
Origin: Moringa City, Asufufu-Sunyani, Ghana

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“The market does not pay for the tree. It pays for the professional.”

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